Word-of-mouth

EN: Word-of-mouth

Cinematografie

Moviegoers can t help warning their friends to avoid or not miss the movie they saw recently. After an opening weekend there s often enough feedback circulating from such warnings that it has a significant effect on how many more people go to see the movie. Negative word-of-mouth is often attributed to highly publicised movies doing poorly after the opening weekend, while positive word-of-mouth can provide a poor opener with legs.
imdb Movie Terminology