AKA: Publicity ExecutivePerson employed by a studio to conceive and oversee the publicity campaign that opens a movie. In many cases, this person never even appears on the set -- especially if the movie is a pickup and didn t have a releasing studio at the time it was produced. In other cases, this person is frequently on the set and directly supervises the efforts of the unit publicist.imdbmovieterminology
Assistant to the publicity director.
AKA: AdvertisingThe section of a production s crew responsible for promoting a movie. Individual positions within in this department include: unit publicist, publicity assistant, and stills photographer.