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iptc

ITPC stands for the International Press Telecommunications Council. The ITPC came up with the Information Interchange Model or IIM file structure and metadata attributes that can be applied to images as well as text and other types of media files. It is almost universally accepted by photographers as the standard format for embedding metadata into an image file. Such embedded metadata could include the photographer s name, copyright information, or other descriptions. Almost all of the IIM attributes are supported by EXIF. ITPC data is found in the ITPC Header and is compatible with JPEG and TIFF files. In recent years, XMP (Extensible Metadata Platform) has taken over as the defacto standard format for embedding this data in an image file.

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iptc

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iptc

In select Nikon D-SLR cameras, IPTC presets can be imported into the camera before shooting, so as images are saved, the IPTC data is written to them, saving editors and photographers a great deal of time doing this in post-production.
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