Electronically adding color. For example, converting B W media to color in digital post production.
Canon glossary us
To add color to a black and white (grayscale) image. COLOR MODE also known as Image Mode - Similar colors in an image are represented differently in different color modes. RGB - Red, Green Blue - (millions of colors for use on the internet including in emails to reduce file size while maintaining color integrity), CMYK - Cyan, Magenta, Yellow, Black - (four colors required for printing in full color), Greyscale essentially 256 grays between black and white), and Bitmap two colors) are the four most common ways in which an image represents the colors it contains. Color modes determine how an image will be represented on a computer monitor or when being printed. An image’s color mode determines how colors combine. Different color modes result in different levels of color detail and file size.
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